That's why Tencent has taken to cultivating both the competitive and casual ends of the PUBG Mobile esports spectrum. The top players are at the very top, but we need a foundation for that where more people can join into and enjoy events."
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We're not trying to pressure them to be pro gamers, because like any sport, it's always a pyramid. We just want them to enjoy the game and the esports content, to keep a good, healthy ecosystem around the game.
![pubg mobile pc competitivie pubg mobile pc competitivie](https://www.esportsguide.com/wp-content/uploads/2020/11/pubgmobile.jpg)
"It's not necessary for them to play two hours every day and need to keep grinding their skills to be pro gamers. "We don't think we're advocating users to be more hardcore," Liu says. The top players are at the very top, but we need a foundation for that where more people can join into and enjoy events" "We're not trying to pressure them to be pro gamers.
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Just like some people might watch feature-length movies on their TV while others binge reality TV shows and "quick-consumption content," Liu says there's potential for user behavior to produce similarly segmented audience categories in the North American esports market.īut if mobile esports are targeting a casual market, is there any problem getting those casual audiences to be hardcore enough about the game to practice their skills and join organized tournaments? Liu doesn't think so, because Tencent isn't really trying to do that. Mobile esports tend to be faster paced, he says, and serve slightly different tastes for the audience. The PMCO Spring finals in Berlin shows PUBG Mobile esports at its esports-iest But the way it's viewed through the public is a little different from the traditional console or PC esports, because people are more casual." At the time, Liu says people didn't really take mobile esports seriously for similar reasons, but, "they eventually figured out mobile esports is something real, something capable of being accepted by a wider audience.
![pubg mobile pc competitivie pubg mobile pc competitivie](https://images.indianexpress.com/2019/01/xiaomi-survival-game-759.jpg)
He likens the situation to what happened in China earlier this decade, when mobile esports were just starting to gain traction. "A lot of players use these devices, but the trend with mobile users is increasing and especially as more people have affordable mobile devices, more people will want to enjoy games on them." "In the US or the North American market, console and PC are still dominating," Liu says. For one thing, the field of "mobile esports" is even less developed than PC and console esports in North America.
![pubg mobile pc competitivie pubg mobile pc competitivie](https://www.esportsguide.com/wp-content/uploads/2020/11/pubg-mobile.jpg)
When Liu speaks with about those challenges, he readily acknowledges some of the hurdles in front of him. Needless to say, there are some challenges with that proposition. Neo Liu leads Tencent Games' North American publishing team, and while there are other projects on his plate and things planned for the future, right now his focus is on PUBG Mobile and growing the game's profile as an esport.